Audience Research

I conducted some audience interviews with some NRI's. I found various different reasons as to why an NRI would watch an Hindi film and why one would not. This has helped me bring a focus to my documentary and what I should include in it. The key reason that I found came across in my interviews was the entertainment aspect of Bollywood films. Many Bollywood films don't have the same amount of 'substance' as Hollywood films making them more light hearted or entertaining as they lack the realist aspect. Having said that Bollywood films with aspects of social realism but they tend to be for a niche audience and don't tend to do as well as big budget and full entertainment type Bollywood films. I conducted interviews with Non- resident Indian audiences who watch Bollywood films. I conducted some by filming them and some by writing a transcript of there interview as they didn't want to be filmed.

Transcripts from Interviews conducted

My Audience Research Interviews